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Old 09-24-2006, 09:49 AM   #15
Joe
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Join Date: May 2001
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It depends on what the objective of the creation of the product is.

Is about selling a cool shirt?

Or is about selling a shirt that will maximize sales and raise a lot of revenue?

In my opinion, if its about selling shirts, then you're better off just having the site logo and selling them cheaper and providing long & short sleeve and pocket no pocket. This way you capture everyone who has a desire for a shirt regardless of shirt style. There are usually no additional make-ready costs for the silk screener to change shirt stocks.

By going with a controversial design you're immediately eliminating potential shirt buyers and shrinking your potential sales before you even print one shirt.

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