Okay now. So far its a mixed bag of responses : stop, slow down, speed up, twitch, but the common theme throughout seems to be to change the retrieve from it was originally. Any takers for continuing with the same retrieve?
it depends on the type of hit. Sometimes i've found that the bass will just tailwack the plug and knock it 5 feet in the air. If that happens i'll just let the plugs sit there and more times than not they will just suck it right off the surface. Othertimes say fishing a needlefish they'll swing and miss and keeping a steady retrieve will draw another strike.