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If you google Shimano Customer Service you'll find a PDF form on their website to print and fill out with the package. Super easy, although not much room to write. The service $ varies for each reel spinning vs conventional etc - some high end reels have a 2 day turnaround which is nice, but the website will say what the turnaround time is for weverything else. This took about 2.5 weeks total for me. You end up sending the reel to Irvine CA. I actually talked to reps on the phone two times as well and both reps were very helpful and informative.
Honestly compared to what you might expect from a big company who really probably looses money on service, I was very, very impressed.
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