I fish jigs and plastic almost exclusively. If I deep hooked 20% of what I hooked, I'd have to re-think my approach. I'd say that 97% to 99% of the fish I land are jaw hooked. And when they inhale it, they're hooked in the roof of the mouth, in the hard cartilege, not in the gills. If you're deep hooking 20% of what you land on jigs, with all due respect, you're doing something wrong. Maybe you're fishing mono and don't feel them until they have it swallowed?
If by "rubber" you mean those small Storm or Tsunami swim shads, yeah, fish inhale them. If you care about what you release, don't use them or at least crush the barb. Or use the ones that are 6" to 9" and target bigger fish.
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