Yeah, stuff is getting expensive and occasionally I'll shop for small stuff at Wallyworld - especially the clearance stuff if it's any good - but in almost every case I'll shop at my local B & T regardless.
Ya see, Wallyworld doesn't carry eels, let me cull my own or give me a

if I jokingly ask for pogies - and they sure don't know what was shaking last nite even if it's only a sly hint and a wink because of a crowd in the shop. Say no more, ya know?
W-world doesn't give me free coffee, laugh at a joke even if they've heard it before, tell me one I haven't heard or give me an attaboy for a decent fish. They have never given me something for nothing before a trip somewhere 'cause they thought it would work there, or be genuinely interested to hear the low-down from distant places (which would be anywhere more than 20 minutes off island) when I got back. Or gimme one of these

when I was headed around to the next point to fish a favorite spot. Or not follow me there, either.
I don't have a helluva lot of cash, I have no illusions about retiring early or, in fact probably being able to retire at all (and I don't wanna anyway) and oughta be trying to save a little but...
Bottom line, unless something is half-price or less at Wallyworld (like a clearance), I'll support the little guy every time.
I know what a small business guy goes thru in a small town with a seasonal business.
And while the little yellow rollback smiley-face guy is still handsomer than old Bobby, it ain't got the same ...uhhh.. poisonality, or something. I dunno.
Hey, I may have to be a little thrifty, but I just can't be that cheap. Besides I
hate shopping centers and chain stores.