I know that Rove is public enemy #1 for many but this is interesting....
There are other troubling signs. Team Obama's email appeals don't ask for $10, $15, $25 or $50 donations as they did in 2008, but generally for $3.
Nor are the appeals mostly about issues; many are lotteries. Give three bucks and your name will be put in a drawing for a private dinner with the president and first lady.
This is clever marketing, but it suggests the campaign has found that only a low price point with a big benefit can overcome donor resistance among people who contributed via mail or the Internet in 2008. It also points to higher-than-expected solicitation costs and lower-than-expected fund-raising returns.
The final financial challenge facing Mr. Obama's campaign is how fast it is burning through the cash it is raising. Compare the 2012 Obama re-election campaign with the 2004 Bush re-election campaign. Mr. Obama's campaign spent 25% of what it raised in the second quarter of 2011, while Mr. Bush's campaign spent only 9% in the second quarter of 2003. In the third quarter it was 46% for Obama versus 26% for Bush; for the fourth quarter it was 57% versus 40%. In January 2012
the Obama campaign spent 158% of what it raised this seems highly out of character
, while the Bush campaign spent 60% in January 2004.
The Obama campaign's high burn rate doesn't come from large television buys, phone banks or mail programs that could be immediately stopped. It appears to result instead from huge fixed costs for a big staff
must be union and higher-than-expected fund-raising outlays.
http://online.wsj.com/article/SB1000...ORDS=karl+rove
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