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Beer & Beverage Life is too short to drink cheap beer.

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Old 03-29-2018, 12:11 PM   #1
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new beer with double black leaf

Meet The Beers This Brewmaster Is Infusing With Cannabis
Currently, Ceria has three types of beer in the works: an American-style light lager, an imperial IPA, and Villa’s specialty, a Belgian-style wheat. Lighter beers will have less THC per bottle, while the heavier stuff will offer THC in the 15-20 milligram range

Of course, Villa isn’t the first to come up with the idea of infusing cannabis in beverages or even in beer. But what makes his venture unique is its focus on the psychoactive cannabinoid THC.

Other “weed beers” typically use a hemp infusion to impart the taste of cannabis to alcoholic beer. But Villa thinks that’s not what customers are after.

“THC is what gives people that buzz, which is similar to the alcohol buzz that people get from beer, spirits and wine. A lot of consumers of cannabis look for that buzz,” Villa said.

Partnering with ebbu will allow Villa to create weed-infused beverages that offer customers highly-tailored experiences, from chill to upbeat and social.

Final Hit: Former MillerCoors Brewmaster Is Launching New Weed-Infused Drinks
Villa plans to label the products in a manner similar to the way ski slopes are ranked: by intensity. A green pot leaf will adorn low-THC beers for beginners. But the most potent drinks, offering “the ultimate experience,” will get a double black leaf.

Ceria is still working out all of the logistical details. But the firm expects their weed-infused beers to hit dispensaries by the end of the year.

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Old 03-29-2018, 12:36 PM   #2
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That should work wonders on my drug tests

"If you're arguing with an idiot, make sure he isn't doing the same thing."
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