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I think people don't respect Koch like they should. like the article points out the guy is a marketing genius and battled the big companies for like 3 decades to ensure the craft beer market survived. Not to mention his philanthropic actions towards small brewers. I've heard stories of him bailing out small batch brewery guys to keep them afloat. And to be honest I actually really like sam light, I'll drink the crap out of that beer. I don't think sam adams has gotten any better or worse, there are just so many different choices in the cooler now that buying sam adam's feels like you're giving up. There's an exclusivity factor at play now too with the really hard to get beers. This tactic is deadly especially with dealing with the younger demographics for any product. Heady topper comes to mind... I mean its good, but people go absolutely bonkers over it, mostly because its hard to get.
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