I had a similar problem with my 704 some time ago, turned out it was the 'rotor brake' was swollen with grease and oil and rubbing all the time. It's located on the main housing under the rotor. On a 710, it looks like a good sized o ring. The part # is 21B-710. Try the reel with it out and see if it changes anything, if it does, a new dry one should do the trick.
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