Not really anything special you need to do with the bait. Some people have more elaborate methods to hook the bait to get an edge but you need to do the basic hook to learn any advantage... Just hook it and if you're using a larger chunk, hook it through the belly. Also consider using a filet from the bait instead of a chunk...
If you want to try a good local to-you charter - get a couple/three of your buddys together and go out on
http://AveMariaCharters.com is out of Quincy/Weymouth. The captain, Mike B, is on fish... Give him a buzz, he's also a sponsor here at S-B...