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Its so unbelievable that some view selling a striped-bass charter trip as "a fun, adventurous experience" as a challenging uphill battle.
its too damn easy... requires such a minimal shift in marketing. minimal.
I already have several strategies in mind (if i were a charter captain). How did I come up with these ideas? BY THINKING LIKE A CUSTOMER instead of captain.
I'm not really sure anymore if these discussions we are having are indicative of most charter captain's view, or of the views of a very few particular individuals who have lost hope and have already bought into their future failure before trying.
Attitude is everything.
Last edited by ivanputski; 03-01-2015 at 11:12 PM..
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