Quote:
Originally Posted by likwid
You're blaming marketing for the downfall of personal responsibility?
|
Its the corporate marketing machine, which is only one appendage of hyperconsumerism that I believe has constributed to the downfall of personal responsibility. So yes, i would blame marketers in as much as I would blame the consumer. Capitalism throughout the history of this country's founding has progressed through several stages. Currently, we are in a hyperconsumer phase of capitalism. This phase is characterized by overproduction. Concocted needs must accompany this brand of capitalism in order for it to triumph. After all, these puerile goods have to be sold. ENTER the marketing specialist who frame these products as something "the consumer can't do without", associating these products with abstract emotional anchors like love and freedom. Shopping as freedom; personal and (and more importantly) private. Simultaneously, these marketing ploys are increasingly calculating to play to the "kid" inside of us. The "kid" that does not make responsible choices, responsible consumer choices that is. The kid, liberated from the contraints of reason and deliberation that one comes to expect from adults. Examples abound. Hyperconsumerism cannot exist without the baby-fication of adults and many of todays marketers are building the nursery for their corporate sponsors herding the consumer infants and branding them.
Threaded Mode