Aquaskinz Phantom and Nor'Easter

[spence]

Originally Posted by likwid

Honestly, let the product speak for itself. If someone wants to know who made it they'll come up to you and ask what it is. And then your customers can expound upon the greatness of what they are.

As much as also I hate the big logos on Skinz gear I can't blame them for doing it. There's no way a small business with such niche appeal could affort the marketing budget necessary to build brand equity on a new product line.

Additionally, the bold yellow on the Nor'Easter is going to be a bitch to coordinate with...not to mention how bad it will look with my skin tone.

-spence

[likwid]

Originally Posted by spence

There's no way a small business with such niche appeal could affort the marketing budget necessary to build brand equity on a new product line.

Then how come companies like Wild Things survive being part of an even more niche market than Aquaskins? They're a tiny shop in North Conway, NH that makes all their products IN THE US and survives just fine with minimal advertising.

[spence]

Originally Posted by likwid

Then how come companies like Wild Things survive being part of an even more niche market than Aquaskins? They're a tiny shop in North Conway, NH that makes all their products IN THE US and survives just fine with minimal advertising.

Much older and established business, it's also serving a much larger market with broader appeal.

-spence

[likwid]

Originally Posted by spence

Much older and established business, it's also serving a much larger market with broader appeal.

-spence

25 year old company catering to mountaineers.
I think there are just a COUPLE more people who've stood in the surf than have been over 14k.

[protty31]

The large logo wouldn't be as bad if they made the actual logo better looking.