Quote:
Originally Posted by Mr. Sandman
Two things they should consider to make the publication more current
1) Consider an electronic form of subscription ( more timely and saving on mailing and more green plus additional ad rev)
2) Allow for some way to dig up back articles. You guys have published some great ones over the years. Basically, they are gone forever if they can not be easily retrieved. No one wants a stack of old fishermen weekly's that can't be searched) Allow for back searches and then charge for the download. (added rev) I know the older editions are not digitized, but: a) this can be done as a one time expense b) you need to start keeping everything from here on out digitized.
For example: it would be great if you could search for "Tog Buzzards Bay" and see the title and brief segment of every article that was ever written on this subject. Then charge for the download of the full article(s).
You could then actually monetize the hidden value of these past articles... charging for each download....over and over forever.
(IMO most fishermen like to peruse this thing seasonally usually while sitting on the can on a Friday to get the buzz for the weekends fishing activities. This is still a stone age kind of operation and (again MO which is worth the same as the the paper quality of the mag) will cause it's eventual demise from the current Facebook generation who doesn't read anything written on paper.
How about an app? to get reports/articles/searches.
Sorry, just brain storming. I suspect why nothing changes with the fishermen is that the people who work there are very involved and all very busy just trying to get the next paper edition complete and secure advertisers and no one has the time to work on this massive project like this. Also I get the feeling that the people at the top really don't want any change.
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They have an electronic addition now, but the are really not in the mode, I don't know why but it would really benefit to go that way IMO.
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