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Old 02-05-2012, 04:17 PM   #1
Mr. Sandman
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THEY NEED TO GO DIGITAL

Two things they should consider to make the publication more current

1) Consider an electronic form of subscription ( more timely and saving on mailing and more green plus additional ad rev)

2) Allow for some way to dig up back articles. You guys have published some great ones over the years. Basically, they are gone forever if they can not be easily retrieved. No one wants a stack of old fishermen weekly's that can't be searched) Allow for back searches and then charge for the download. (added rev) I know the older editions are not digitized, but: a) this can be done as a one time expense b) you need to start keeping everything from here on out digitized.
For example: it would be great if you could search for "Tog Buzzards Bay" and see the title and brief segment of every article that was ever written on this subject. Then charge for the download of the full article(s).
You could then actually monetize the hidden value of these past articles... charging for each download....over and over forever.

(IMO most fishermen like to peruse this thing seasonally usually while sitting on the can on a Friday to get the buzz for the weekends fishing activities. This is still a stone age kind of operation and (again MO which is worth the same as the the paper quality of the mag) will cause it's eventual demise from the current Facebook generation who doesn't read anything written on paper.

How about an app? to get reports/articles/searches.

Sorry, just brain storming. I suspect why nothing changes with the fishermen is that the people who work there are very involved and all very busy just trying to get the next paper edition complete and secure advertisers and no one has the time to work on this massive project like this. Also I get the feeling that the people at the top really don't want any change.
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Old 02-05-2012, 04:44 PM   #2
tlapinski
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I want to start off by saying thanks to everyone for the well wishes. I am very excited about this new endeavor. I figure after 8+ years at my last job (paralegal), 9+ at the prior job (truck driver) and not really going anywhere, this was the right time to move onto something new. I have been at the helm for 3 weeks now, and it has been an eye opening experience to say the least. I have a ton of respect for those that came before me (Tim, Zach & Dave) in the Mystic office and plan to keep up the high standards that I have come to expect from the magazine as a long time reader and subscriber. I am really looking forward to the new opportunities the position will afford me as I will be taking a crash course in many new styles of fishing and target species that I just didn't previously have time for.

Sandman - Stay tuned for some much needed, and long overdue digital options from the magazine shortly. That was one thing I was very happy to find out was already in the works.

If anyone has any ideas, suggestions, critisisms or anything else of the magazine and/or the job I am doing, I want to hear them all. I really want to bring some new blood to the magazine too, so I encourage anyone that has ever thought about writing to email me at tlapinski@thefisherman.com.

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"Out there in the surf is where it's at, that's where the line gets drawn in the sand between those who talk fishing and those who live it."
- a wise man.

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Old 02-14-2012, 11:13 AM   #3
striperman36
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Quote:
Originally Posted by Mr. Sandman View Post
Two things they should consider to make the publication more current

1) Consider an electronic form of subscription ( more timely and saving on mailing and more green plus additional ad rev)

2) Allow for some way to dig up back articles. You guys have published some great ones over the years. Basically, they are gone forever if they can not be easily retrieved. No one wants a stack of old fishermen weekly's that can't be searched) Allow for back searches and then charge for the download. (added rev) I know the older editions are not digitized, but: a) this can be done as a one time expense b) you need to start keeping everything from here on out digitized.
For example: it would be great if you could search for "Tog Buzzards Bay" and see the title and brief segment of every article that was ever written on this subject. Then charge for the download of the full article(s).
You could then actually monetize the hidden value of these past articles... charging for each download....over and over forever.

(IMO most fishermen like to peruse this thing seasonally usually while sitting on the can on a Friday to get the buzz for the weekends fishing activities. This is still a stone age kind of operation and (again MO which is worth the same as the the paper quality of the mag) will cause it's eventual demise from the current Facebook generation who doesn't read anything written on paper.

How about an app? to get reports/articles/searches.

Sorry, just brain storming. I suspect why nothing changes with the fishermen is that the people who work there are very involved and all very busy just trying to get the next paper edition complete and secure advertisers and no one has the time to work on this massive project like this. Also I get the feeling that the people at the top really don't want any change.

They have an electronic addition now, but the are really not in the mode, I don't know why but it would really benefit to go that way IMO.
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