Completely agree TDF/Eben. Yuengling isn't the best beer in the world, especially for those of us that enjoy craft brews. But for an easy drinker? I'll take it over the bud/miller/coors/pbr crew, and also Heineken/amstel/sam etc etc.
For me, it just triggers memories- I mean, this was the first beer I ever had. Fond memories of stealing a few from the garage and sneaking out with friends. Keg parties with the stuff in high school. Back when you could take liquids on airplanes I used to bring a case as a carry-on when I flew from Philly to TF Green (great conversation starter).
I went to the Bears Den show in Taunton last weekend. The Holiday Inn had it there on draft. I was particularly pleased that I ordered a "lager" and got my beer without a second glance
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