Anyone make rubber bait molds?

[zimmy]

An observation: commercial producers need to make baits that hold up best as possible. They have to find a balance between durability and action.

The best thing I have found by pouring my own is that I can can make very soft and flexible lures. If one tears, I grab another and remelt the torn one. In my experience, the softer the plastic, the better the wiggle. Not sure if it directly leads to more fish, but it certainly affects my confidence.