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Well this is a real good ratings booster for the NFL... taking a page out of Vince McMahon's WWE playbook and using the Pats as the "wrestling heal" and the Sea Hawks as the "baby face". Much excitement about a non issue to get the rest of the US to root for Seattle and bump up their television ratings.
Would be a great spin if right before or just after the game, the NFL comes out and fires a ref, for not checking the balls properly before the game.
Spin it all out of control to up ratings... then put the fires out with a cell phone video of the ref "not checking" the balls properly.... no harm no foul.. and huge boost in attention for the NFL....
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