A while back I was asking around regarding this. I've heard a range of different opinons including: Facing up equals less snags. Facing up will hook into the top part of the mouth which is stronger than the bottom. Some thought hokking in the top could damage the fish. All different people, all different opinons.
My guess would me around how the plug swims or sits in the water, equating what might make a better hook-up.
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