Mike,
I think fishing gear is no different from any other consumer product.
From a marketing perspective, manufacturers have to keep changing/evolving things year after year to boost or keep their gross margins where they are.
If you need any examples, just look at all the newfangled crap you see when you browse the your local market for personal care and household products, or even food.
If it's not a constant constant push for "perceived innovation, " then it's some means to producing it cheaper.
I share your frustration. From an end-user perspective, if it ain't broke, I would they wouldn't try to fix it.
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