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I agree with Scotch Bonnet, who essentially said "It is what it is."
I also get it, read it in 10-15 minutes and toss it. The fishing reports are interesting to me at times, particularly in the spring when you can at least tell when the fish have arrived in broad areas(well, at least you can tell they arrived a week ago). The other times they are interesting to me is when I'm going to fish somewhere I don't get to very much(Nantucket or the Vineyard, for instance). I can at least get some baseline feel for whether anything has been happening there or not, then follow up for more detail at the tackle shops when I get there. As stated, you take everything with a grain of salt because you know these folks are trying to drum up business.
The worst example of pumping the report section for business has got to be Surfland in the Plum Island section. All winter long they've been saying how "die hards" are fishing for cod off the beach. It's so transparent that they are trying to drum up traffic through their shop. It's a great shop and I like it a lot, but give me a break. I'd bet you there have not been 10 cod caught off that beach all winter.
I also enjoy a freshwater article or two...particularly the trout articles they run in the spring. They get me fired up for opening day.
Basically, I find it fun to read about fishing, even when the information isn't all that helpful or current. That's pretty much why I still read it.
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