Old techniques vs. New tactics

[Joe]

Strange thing is, for years there were a lot of products floating around that made false claims - that sucked, essentially. Here we got one that works - so rather than accept it, we create new arguments. We look for something wrong.

Here's the thing though - if I wanted to lie to promote and sell something that does work for the sake of my own pocket lining - I could do that very easily. Why would I do that when there are so many things that work? Ripping people off is the domain of the lazy and the unimaginative.

Tradition and change are not at odds with each other. I'll be doing other things that preserve the traditions of the last century, which perpetuate the methods of the past.