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IMO color is for selling more lures. If a fishermen thinks it works, then he is convinced. Like most of you I have lots of colors. If I had to rank the properties of importance 1) Action 2) profile 3) contrast 4) color
Fact is at night bass can't see color. So it does not matter. During the day they can see color but their eyesight is so bad that they have to be really close to it to see it. (THis is one theory why they tend to be more active at night) Also, the direction a fish is looking has something to do with it too...looking up agaist the black night or bright daylight puts completely changes the way it looks.
Also there are two good books on what fish see and how sea water absorbs color and it changes at different depths.
For more info check out:
1) What fish See: Understanding optics and color shifts for designing lures and flys by Colin J. Kageyama, OD., F.C.O.V.D.
and
2) Through the fish's Eye: An anglers guide to gamefish behavior by Mark Sosin and John Clark.
Kind of geekish but if you read these it will change the way you think about color and lures.
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