I'd ask around, if several people say they're good then you're probably fine...it's just a fishing rod after all.
But if you don't have anyone specific in mind, the bigger builders like MikeCC and CMS are zero risk and I'm sure you can get comments about just anyone who builds and is known to the board.
Get recommendations first from others and see who they like.
Try to get a handle on what you want - general fishing or specialized rod, decorative wraps or simple / stealth, action, length, which reel, oh boy, the list goes on