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It's all about perception and perceived value ... but the work that goes into them and the way they work, I feel they are worth the money. Say you spend $20-$25 on a plug, you catch a 30-pounder on it, would you pay that much to catch a 30 pounder? Absolutely.
These guys work hard to build what they are selling, a lot goes into it. Also, everything costs money ... even fishing from a boat, snagging bunker ...the boat, fuel, insurance, etc. all adds up to extra money during a trip.
The old vision of fishing being a cheap pastime isn't as true as it once was, but again, it's still cheaper than many other things, so it's all worth it IMHO.
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