we rent a warehouse down the street, put up a sign in front of the Lady, saying "auditions at <insert warehouse address here> with an arrow.
We get a few kegs, sit back and enjoy the auditions until someone catches on?
"There is no royal road to this heavy surf-fishing. With all the appliances for comfort experience can suggest, there is a certain amount of hard work to be done and exposure to be bourne as a part of the price of success." From "Striped Bass," Scribner's Magazine, 1881.