Back when I was a kid, Goodyear Tires did a Christmas album every year.
Mike, was it on a set of 78's...
"There is no royal road to this heavy surf-fishing. With all the appliances for comfort experience can suggest, there is a certain amount of hard work to be done and exposure to be bourne as a part of the price of success." From "Striped Bass," Scribner's Magazine, 1881.