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Printing has gone up, advertising has gone up and the results from printed magazines for retailers has fallen. I like reading the printed stuff myself, but it seems like they are quickly being fazed out.
I know many businesses that are starting to go over to the internet with much better results. 2 years ago, somebody ran an ad for Gulp! - $1.99 pk. in a very popular magazine for 4 weeks......no website, no store name...just a phone number. At the end of 4 weeks, they got 2 phone calls. It was an experiment that pretty much proved that these new online magazines are much more popular. I know theres a big crowd out there that cant get to the online mags, but they are the minority now. Does not seem right, but it is.
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