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I feel one of the reasons is, he has a very poor web site too. Tried to find it on the internet and there was not enough about his shop. Today you have to be able to have mail order and a good web site. Also the small shops are very expensive. In order you have to have them 40 dollar rods and 25 dollar reels.
I have mostly top of the line penns but this summer I bought a 25 dollar viper reel last all summer with the charters and will have next year. The point is it is hard for a shop that sells the expensive stuff to survive.
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