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This is how they do it legally:
For example, if you purchase these reels from us, we will give you 20% on as a backend rebate on everything you purchase from us. The 20% rebate is to be used to help run your business (advertising, catalogs, promotions etc). The MAP (Minimum Advertised Price) for these reels is $100. If you sell these reels lower than $100, we will pull all of your back end rebate.
Don’t think it’s just the fishing industry that does this. Almost all retail products have companies that operate this way.
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Threaded Mode