I think the active ingredient  is cuprous oxide not pure copper you have to oxidize it somehow to get that red power. 4 Cu + O2 → 2 Cu2O
 I am not sure how they make it commercially but I know it is not copper flakes.
Pick the heaviest can... that usually works the best. 
 
Avoid the e-paint, it wears off quickly on the waterline and does not work that well below the surface.