Budweiser is shrinking there Cans real SOON....
and here is the official confirmation as to what
i was getting at...
[Quote]The “
shrink ray,” as the advocacy site Consumerist.com calls it, has been applied to all sorts of products over the years. Cereal boxes, bags of chips, orange juice containers, plastic soda bottles, ice cream cartons—these and countless other goods have been carefully redesigned so that manufacturers can create the illusion consumers are getting the same amount of product, even as the packages hold less than the previous models. It’s a way for manufacturers to boost revenues without appearing — to the average consumer, at least — to raise prices.
Read more:
Budweiser’s New Pitch: Less Beer, Pay More | TIME.com