A film crew working to put together a special on surfcasting for TV (probably PBS) at some point in the future was at the shop interviewing me, the Ironman, and Pt. Jude Joe.
So that's why it was lit up like a movie set in there.
They are interested in documenting the people, culture, equipment, and basically the whole surfcasting scene and it's history. Plug builders, rod builders, tackle shops, personalities, etc.
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