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I think for a newer tackle manufacturer, or a person looking to expose or promote books, dvd's, clothing - shows are essential in establishing a brand. They're also good for tackle manufacturers who want to sell direct to the consumer.
For retail stores, they know show customers are expecting deals (rightfully so). You have to take on additional fixed costs to attend the show, and then provide discounts on top of those added fixed costs. If you can't do that, stay home.
But if you are going out of business and you want to dump your inventory, a show is a great place to do it. I think there will be some great deals at this year's shows because so many shops are on the brink and desperate for cash.
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