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Jarden is just a holding company - they own Sunbeam, Bicycle Playing Cards, and a myriad of other companies such as coolers, Coleman, K2 skis and much more, and more diverse ... an odd collection of mish mash of mediocre stuff (especially the fishing stuff as is being expressed above).
This purchase is not much of a surprise as 2011 is being called the year of M&A - mergers and acquisitions - in the media.
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