I do have a problem with sushi bars calling escolar "white tuna." It is totally misleading and most people have no idea that eating too much of it has the same effect as eating olestra. It also should not be priced the same as chu-toro. I have a friend who is a Japanese sushi chef and he will not serve it.
Funny story - a friend of mine went to a wedding where escolar was served. His wife ate it and spent much of the night in the bathroom. The funny part is that the bride's father was such a jerk that the chef served it in order to get back at him.
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